GWI Future Vision: Product Innovation
GWI
2022
Product Design
Motion Design
Figma
After Effects
Illustrator
Miro
GWI is a leading market research and audience insight company that provides data on the behaviours, attitudes, and interests of global consumers. To envision the product's 5-year future, the product team conducted a rapid Design Innovation Sprint. The goal was to break away from the main platform and explore how GWI could integrate seamlessly into a user's daily workflow. The sprint was divided into four key themes.
I served as the Product Designer for the "Ecosystem Integration" theme during the sprint. Following the design phase, I was tasked with unifying all four sprint themes into a cohesive video series to be presented by the VP of Product.
Part 1: The plug-in experience
How do we meet users halfway?
My specific focus was designing a suite of plugins for Google Docs, Calendar, and Chrome. The objective was to bring data directly into the user's workflow, making research accessible to students and non-experts.
Part 2: The product vision series
How do we unify the vision?
While other teams conceptualised the remaining themes, I was responsible for the art direction and motion design of the entire series. I refined the raw assets from other designers, ensured visual consistency, and animated the final product demos to simulate a live, functioning platform.
The project received overwhelming engagement from the wider company, successfully validating the "integrated ecosystem" direction. It bridged the gap between abstract product strategy and tangible, believable user experiences.